Even though company blogs have been around for a while, just 19 percent of employers acknowledged utilizing them in the last year in a recent poll by the National Association of Colleges and Employers (NACE). Rather than relying on blogs, some firms are turning to Internet job advertising and social networking sites.
There's no denying that maintaining a blog takes more time than using other social media or web-based communication methods.
There are a few things to keep in mind as you prepare to interact with potential job seekers for your Overseas recruitment agency for Kuwait from India through your corporate blog:
1. Communicate your culture
As an extension of your company's brand, your blog may share not just its vision and objective, but also its culture. What is it like to work there? Is it possible to find it on the web? In contrast to your firm's official website, the blog format allows for a more conversational approach that helps readers and potential workers to better understand your organization.
2. Links to job details
Improve the ease with which your readers may obtain your most recent job postings as well as your application procedures and contact information for human resources. All of the employment-related information for your business can be found in one place, thanks to your blog entries.
If you want to motivate great candidates to see the fit and go forward with their application, think about how you can include interviews with your staff as well as lessons on your application processes into your material.
3. Begin a conversation
Invite readers to offer their thoughts, ideas, and views on a variety of issues that are important to your organization's activities. In your field, what are the most pressing challenges and concerns?
It is possible to update blogs rapidly with short entries that enable you to respond to current events and a place for displaying crowdsourced comments collected from other communication tools like Twitter and Facebook.
4. Look for blog partners
It might be difficult to keep a blog current in terms of themes and frequency of postings, but you aren't the only one who struggles with this. Inquire about the possibility of a guest post exchange with college career centers, many of which have their own websites. Join academic groups and honor societies that deal with themes and activities that are relevant to your present interests. Groups such as these could be willing to provide content for a future article or be interviewed for one.
5. Focus on on-ground activities
In addition to online recruiting, you're probably involved in a variety of on-the-ground activities. Make announcements about forthcoming career fairs, university visits, networking events, and trade shows on your blog. Make it clear in advance what positions you're looking to fill, and urge attendees to present themselves while they're there. These activities may also be documented after the fact, showcasing your in-person contacts and offering advice for job searchers.
Conclusion
Rethink your organization's blogging strategy and reinvigorate the effort to connect with a larger audience. You can turn this adaptable platform into a powerful recruitment tool with some new approaches centred on outreach and two-way communication.
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