At first glance, it may appear tough to stand out in the employment sector. A well-thought-out marketing plan is essential if you want to build a staffing agency you can be proud of and make a name for yourself. It's common for this plan to include content marketing, with blogging taking center stage.
The fact that 93% of B2B marketers use content marketing is proof positive that it works. Content marketing, on the other hand, costs 62% less than conventional marketing and creates almost three times the number of leads.
To get you started, we've compiled a list of four blog topics that are relevant to the staffing sector and will help Overseas recruitment agencies for oman from India.
For your digital marketing plan to succeed, you need to do extensive research before you can come up with a blog subject.
Blog subject selection is not an easy task, and it requires a lot of studies using tools like Google's Keyword Planner and Ahrefs. This is because if you want to see any organic traffic to your blogs, they need to be optimized for search engines. As a staffing agency, you need to focus on a certain specialty, such as temp or non-profit recruitment.
1. How-tos
How-tos are a great component for staffing blogs. For example, "how do recruit agencies work?" is a frequently requested topic by persons looking for "staffing agencies."
In addition, smaller staffing firms that specialise in a certain area might provide information on jobs they often fill. Make a list of what hiring managers are looking for, such as job postings, interview questions, and job certifications. After that, you'll have a tonne of ideas for blog posts.
Staffing-related "how-to" blogs are a terrific approach to get more visitors to your website. All the top agencies undoubtedly do that since it's so effective. Using Allegis (the biggest hiring agency in the US) as an example, here are three proven approaches to retaining talent:
2. Trends
Content based on current or seasonal trends in the business or in the public eye is another effective blog subject. In order to come up with a successful plan, you need to use tools like Google's Keyword Planner or forums to uncover seasonal or industry trends to write about in high-quality unique material.
3. Tips and tricks
For staffing firms, another fantastic blog concept might be a tips and techniques blog. This is an example of a blog about remote work from Randstad, one of the five largest staffing companies in the world. Writing a blog on how your staffing agency fills various roles, as well as sharing some advice along the road, is an excellent idea.
It takes years of SEO staffing efforts for tiny staffing firms like Y Scouts to rank well in Google for a large number of pages.
As far as organic keyword rankings go, the blog has a lot of them (many of them in Google's coveted top three spots). There have been more than 37,000 direct Google visitors to this page in the last year alone.
To help recruiting managers and in-house recruiters, this area is dedicated to topics related to hiring.
4. FAQ
Long-form blog postings responding to frequently asked questions (FAQs) from customers or fellow recruiters are the most typical sort of blog in the staffing sector.
As a matter of fact, the subject may have come up for other customers as well. It's a win-win situation if you can assist the general public learn about your brand and reputation while also driving organic traffic to your website.
It's reasonable to assume that this blog post is an answer to a query that new recruiters and recruiting managers ask often. Answering frequently asked questions (FAQs) is a great subject for a blog post.
Conclusion
Be sure to complete your homework and brainstorm using readily available resources before you start writing about whatever you feel like writing about.
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